A New Venue for the Menu
Since the release of the iPad, some forward-thinking restaurants have given a new dimension to the traditional menu by putting their wine list on the touch-screen tablet, which has produced numerous benefits for both the customer and the restaurant.
The customer can experience a more personalized, in-depth, and interactive ordering experience by selecting a wine extremely tailored to their preferences. They just touch the screen to search for wines based on criteria such as name, region, and even critics’ ratings. They can also find detailed tasting notes for each wine, and the compatible food pairings. This is easier, faster, and more convenient for customers, not to mention more fun!
All the fun is not just for the customers: these restaurants have seen double digit increases in wine sales, and have cut down on costs. The innovative implementation of these digital menus not only draw new customers and increase sales, but make it easier to instantly update out of stock inventory or new menu changes. By taking away the need to reprint and reorder menus any time the menu or inventory changes it is both fiscally and environmentally responsible.
When I read about these digital wine menus, I thought it was a great strategic move. My friends I love going to places like Sheetz to use their stationary touch screen to customize and place our orders, so I imagine people would love it if sit-down restaurants also offered the same kind of fun, interactive, and individualized ordering experience.
What do you think about this? Do you think this is a good idea for wine menus, or even for full-fare menus eventually?
