3 Reasons Why Your Business Should be on Facebook
Many of you already have a facebook page for your business, and even have a thriving number of fans and likes. Many of you, however, may not, and thus this week’s entry is for you.
Below are 3 main reasons why you should consider creating a facebook page for your business if you haven’t already:
1. It’s FREE and Easy
It doesn’t cost anything to create a facebook business page, and posting special offers on your wall is certainly easier, quicker, and cheaper than mailing specials out or printing coupons in the newspaper.
Creating a page is as simple as logging onto your facebook account, going to any page that you “like”, and on the bottom of the left-hand menu clicking on “create a page”.
2. It’s Where (A Lot of) Your Customers Are
The majority of the people are not only online, but also on facebook. The yellow pages are practically a historic artifact in today’s age. When people are looking for a local pizzeria in their town to go to on a Friday night, they’re first going to use a search engine or look at your website online before deciding where to go. “Liking” pages on facebook has become less of a statement on who you are and more of a way to follow businesses and companies you support and want to keep up with. If you aren’t on facebook then you basically don’t exist to current and potential customers who are on facebook.
3. It’s Personable
Websites are great, but not enough in today’s “advertising-skeptical” society. Social media guru and personal friend of mine Ken Mueller has compared websites to being like static brochures. It’s great for general information, but it’s not personable or interactive at all. Facebook is a great way for you to put a human face to your business, and to make it more personable to customers. It’s a way for you to engage in two-way communication with your customers, and to hear their praises and their complaints (which you can then directly address) instead of just one-way selling where you aren’t getting any sort of interactive feedback from your customers. This will in the long run create a more loyal fan base.
Once you’ve created (if you already haven’t) a facebook page, look for next week’s entry about tips on how to actually begin using the facebook page you’ve built.
Getting your business on facebook isn't as difficult as you may think
