Posts Tagged ‘Cold Stone Creamery’
Cold Stone Creamery Utilizes Facebook
On hot summer days, there is nothing better than a cone of ice cream to cool you off. Popular ice cream restaurant Cold Stone Creamery is using their facebook page to reach new customers and regulars alike. On June 30th, Cold Stone Creamery announced a facebook contest for a creating a new flavor that will be released in 2011.
I think this is a great way for Cold Stone Creamery to really connect with their customers and involve them in the research process. It’s a win-win for them; they get a new flavor and create hype around their facebook page. Many companies have found success by using social media, specifically facebook, to involve their customers, get opinions and to hype the brand.
Recently, we have created a MenuDrive product facebook page. This can announce new partnerships that the popular online ordering software enters, help to promote restaurants who join the service and alert customers to updates coming to the software. The customers can also give feedback for the software, create discussion posts and create their own pages that others can ‘like.’
How do you feel about using social media for businesses? Is it an effective way to advertise and reach your customer base?
