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Restaurants Target Givers with Gift Card Extras

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This holiday season, restaurant chains across the country are promoting their gift cards with added benefits. The trend of gift cards is particular increasing, especially with e-cards online. Restaurants are competing more aggressively for gift card buyers, and most are offering rewards to entice shoppers, with rewards ranging from cash toward a future visit to sweepstake prizes like a trip.

Recently, I purchased a $50 gift card at Applebee’s and received a $10 bonus gift card in return. By receiving this bonus gift card, it made me feel as if I was receiving something extra out of my dining experience with the restaurant. I think gift card extras are a great idea, because it gives the consumer an extra reason to buy from their favorite restaurant. While it may still be better to give than to receive, it’s even more fun to receive a gift card from a retailer for free, or at least a deep discount.

How do you feel about gift card extras? Do you know any restaurants that currently offer them?

 

Written by Tim

December 3, 2010 at 9:18 PM

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