Posts Tagged ‘Google Places’
Google Places: A techie’s phonebook, but better!
Last week, I decided I wanted to go roller skating. However, I wasn’t up to date with the rinks closest to my house. I went to Google, searched “Roller Skating Rinks” and instantly found the closest ones to my house. How? Google Places. This is a business listing that will put your restaurant into Google search and Google maps. By doing this, you can map where your restaurant is, what your specialties are, and even offer coupons to your customers.
However, this is not the best part of Google Places. One of the most emphasized portions of a campaign is the evaluation. Many times this important step gets looked over because it can be difficult to track. Google Places can give you this kind of information in an easy to understand interface.
For example, once you enlist your restaurant to Google Places, you can find out what terms people often search for to get to your restaurant, be it “Pizza” or “French Cuisine.” Another fabulous feature is the ability to see where people get directions from to come to your restaurant. If you see a trend of many people coming from the other side of town, you could potentially open a sister restaurant in a closer vicinity that you already know would have a strong customer base.
The best part of Google Places? It’s FREE! To learn more, check out the informative video below, or go to www.google.com/places.
