Posts Tagged ‘Text Campaigns’
Marketing Tips taken from Pizza Chains
This week, I read an article from QSR Magazine about cell phone marketing. The article highlights how pizza chains have been trend setters among the restaurant industry when it comes to mobile marketing. There are tips all restaurant owners can use to be noticed by customers.
I found that many of the techniques the pizza chains use are simple to initiate. For example, customers can be added to an SMS messing campaign list to receive alerts for sponsored events, promotions, coupons and giveaways. By simply collecting phone numbers and compiling them into a list, restaurant owners can create excitement.
One of the coolest options for me was the store locator. With some pizza chains, you can text them your zip code and find the nearest shop. This is a fabulous feature for those of us who need to find restaurants around the office, a college or shopping mall. You can also add your phone number to a texting list on their website and set ‘favorites.’ Then customers can text FAV1, FAV2, etc, to the restaurants and have their order delivered to their home or office.
What do you think? Could text campaigns be the next big thing? Should MenuDrive compliment future releases of their online ordering software with these options?
